Join a global network of 20+ countries. We're seeking premium retailers, boutiques, and regional distributors who share our commitment to quality and style.
17+ years of product excellence, a loyal customer base across 20+ countries, and a portfolio spanning two distinct brands — with a third launching 2027.
17+ years operating in international wholesale. Established relationships with manufacturers, logistics partners, and distributors across every major region.
2EROS (resortwear & underwear) and Supawear (activewear & underwear) — two distinct brands, one wholesale relationship.
Approved partners get access to our dedicated Shopify B2B portal with wholesale pricing, real-time stock visibility, order management, and brand assets — available 24/7.
Full suite of campaign imagery, product photography, look books, and press coverage to support your in-store and online merchandising.
Diverse model representation and size ranges that resonate globally. Our brands actively celebrate LGBTQI+ communities, sustainability, and self-expression.
A personal account manager to assist with your first orders, sizing guides, and seasonal buying advice. We invest in long-term partnerships.
We offer two types of wholesale partnerships depending on your business model and territory.
For online stores and physical boutiques looking to carry 2EROS, Supawear, or both brands in their region.
For established distributors looking to represent our brands across a full territory or country.
Complete the wholesale application below. Provide your business details, territory, and brands of interest.
Our team reviews your application within 3–5 business days and assesses fit for your territory.
Once approved, you'll receive a Shopify B2B invitation by email to activate your portal account with your pre-filled details.
Log in to the B2B portal, browse your exclusive wholesale catalogue, and place your first order — with net payment terms.
Complete the form to apply for wholesale access. Once approved, you'll receive a Shopify B2B invitation directly to your email to activate your account.
Email us at orders@thelifestyleco.com.au or join our B2B Facebook Group.
All fields are required. Your information is kept confidential and only used to assess your application and set up your B2B account.
We've received your wholesale application for your company and our team has been notified. Your email client should have opened with the details — if it didn't, email us at orders@thelifestyleco.com.au.
Sign up now using the same email address you applied with — — so we can link your account the moment we approve you.
Create account at thelifestyleco.shop →Once your account is created, please fill in your full company profile including:
Having these details complete speeds up your approval and means your first order can be processed immediately.
Our team reviews every application personally and will be in touch within 3–5 business days.
If your region is covered by one of our exclusive distribution partners, we'll redirect your account to them directly for faster fulfilment and regional support.
Once approved, we activate your account and you'll have access to wholesale pricing, minimum order quantities, product catalogues, and B2B ordering at thelifestyleco.shop.
Questions? orders@thelifestyleco.com.au
Join our B2B Facebook Group
We're actively seeking distributors in MENA, Africa, South America, and Eastern Europe.