Global Wholesale & Distribution

Partner With Us
Worldwide.

Join a global network of 20+ countries. We're seeking premium retailers, boutiques, and regional distributors who share our commitment to quality and style.

Why Partner With Us

Built for
Global Retail.

17+ years of product excellence, a loyal customer base across 20+ countries, and a portfolio spanning two distinct brands — with a third launching 2027.

01
Proven Track Record

17+ years operating in international wholesale. Established relationships with manufacturers, logistics partners, and distributors across every major region.

02
Multi-Brand Portfolio

2EROS (resortwear & underwear), Supawear (activewear & underwear), and a new brand launching 2027 — three brands, one wholesale relationship. Something we're very excited about..

03
B2B Portal Access

Approved partners get access to our dedicated Shopify B2B portal with wholesale pricing, real-time stock visibility, order management, and brand assets — available 24/7.

04
Marketing Support

Full suite of campaign imagery, product photography, look books, and press coverage to support your in-store and online merchandising.

05
Inclusive Product Range

Diverse model representation and size ranges that resonate globally. Our brands actively celebrate LGBTQI+ communities, sustainability, and self-expression.

06
Dedicated Support

A personal account manager to assist with your first orders, sizing guides, and seasonal buying advice. We invest in long-term partnerships.

Partnership Types

Retailer or
Distributor?

We offer two types of wholesale partnerships depending on your business model and territory.

For Boutiques & Online Stores
Retail
Wholesale

For online stores and physical boutiques looking to carry 2EROS, Supawear, or both brands in their region.

  • Minimum order quantities apply
  • Access to full seasonal collections
  • B2B portal with real-time stock
  • Campaign & lifestyle imagery included
  • Registered business in your country required
For Regional Distributors
Regional
Distribution

For established distributors looking to represent our brands across a full territory or country.

  • Exclusive or non-exclusive territory options
  • Higher volume pricing tiers
  • Sub-retailer onboarding support
  • Priority access to new product launches
  • Active distributor agreements available
How It Works

From Application
to First Order.

Apply Online

Complete the wholesale application below. Provide your business details, territory, and brands of interest.

Review & Approval

Our team reviews your application within 3–5 business days and assesses fit for your territory.

B2B Account Created

Once approved, you'll receive a Shopify B2B invitation by email to activate your portal account with your pre-filled details.

Place Your First Order

Log in to the B2B portal, browse your exclusive wholesale catalogue, and place your first order — with net payment terms.

B2B Account Application

Ready to
Join Us?

Complete the form to apply for wholesale access. Once approved, you'll receive a Shopify B2B invitation directly to your email to activate your account.

What happens after you apply
1
Application reviewed
Our team reviews within 3–5 business days
2
Shopify B2B invite sent
You'll receive an email invite with your details pre-populated
3
Portal access unlocked
Log in and browse your wholesale catalogue
Questions first?

Email us at wholesale@thelifestyleco.com.au or join our B2B Facebook Group.

Wholesale Application

All fields are required. Your information is kept confidential and only used to assess your application and set up your B2B account.

Business Information
Contact Details
Territory & Buying Intent

A general overview is fine — no need to be exhaustive. Just a sense of what sits in your store today.

There was a problem submitting your application. Please try again or email us directly at wholesale@thelifestyleco.com.au

By clicking Submit you will be asked to review and accept our Wholesale Terms & Conditions before your application is lodged.

Application Received.

Thank you for applying to become a wholesale partner. Our team will review your application and be in touch within 3–5 business days.

Once approved, you'll receive a Shopify B2B invitation to — use it to activate your account and access your wholesale portal.

In the meantime, join our B2B Facebook Group for updates and new arrivals.

Current Network

Our Retail
Footprint.

Asia-Pacific
  • Australia
  • Singapore
  • Thailand
  • Japan
  • Taiwan
  • Hong Kong
  • China
Europe
  • United Kingdom
  • Germany
  • France
  • Netherlands
  • Italy
  • Austria & Switzerland
  • Spain & Poland
Americas
  • United States
  • Canada
  • Mexico
Active Distribution
  • USA
  • European Union
  • Thailand
  • Singapore
New Territories

We're actively seeking distributors in MENA, Africa, South America, and Eastern Europe.