Who Are We?
Explore The Lifestyle Co
Explore distinctive clothing and fragrances that inspire self-expression. Established in 2008, The Lifestyle Co is committed to designing high-quality apparel and scents that enhance men's fashion and personal style. Our fragrances will be crafted without harmful chemicals and alcohol, ensuring a safe and elegantly refined experience. We aim to create exceptional products that combine style and confidence, enabling our customers to express themselves through their fashion choices.
The Lifestyle Co is committed to offering a range of clothing and fragrance options that cater to diverse tastes and preferences. Our upcoming unisex clean fragrance line is designed to appeal to all genders, providing a fresh and distinctive scent experience for everyone.
At The Lifestyle Co, we take pride in our team and the services we provide. Our dedicated team members are passionate about creating a brand that stands out and resonates with our customers. We are committed to delivering exceptional products and experiences that set us apart from the competition, allowing our customers to connect with our story and vision.
Meet the Founder at The Lifestyle Co
Jason Hoeung
Founder & Creative Director
In 2008, Jason kicked off an exciting journey by founding The Lifestyle Co, launching the fabulous brand 2EROS! Just five years later, the vibrant Supawear was born. With a degree in Visual Communications and an MBA, Jason brings over 18 years of expertise in crafting stylish garments for the modern man who loves unique and high-quality designs. His impressive industry insight and global networks in distribution and manufacturing empower him to deliver these brands with unmatched quality.
Get ready, because in mid-2025, Jason will unveil his next thrilling project in fragrance, introducing clean scents designed for the contemporary individual!
What's Important to Us?
1
Diversity
The world is a vibrant tapestry woven with rich diversity! It's not just important, but truly essential for our brands to represent individuals from every corner of the globe. Doing so not only promotes genuine inclusion but also fosters a deep sense of belonging for everyone involved. By embracing this diversity, we create a stronger community where every is celebrated. Together, we can build a more inclusive future for all!
2
LGBTQI
We celebrate love in all its forms, recognizing the diverse experiences within the LGBTQ+ community. Our marketing aims to foster an inclusive environment where everyone feels valued. By embracing all expressions of love, we demonstrate our commitment to equality and authenticity. Love knows no boundaries, and no one should dictate who you love. Our message encourages everyone to love openly and wholeheartedly!
3
Sustainability
Embracing sustainability is essential! Our beautiful beaches flourish when we collaborate with nature, allowing us to fully enjoy these wonders for generations to come. We're excited to commit to sustainable fabrics and eco-friendly packaging for all our products. With the launch of our new fragrance, we're focused on sourcing ingredients that are kinder to our planet and our health.
